Who is Alex Ward?
I am a Somerset-born chair maker who apprenticed under the skilled craftsman and previous owner of this business Colin Foxhall. I have a background in bespoke furniture design, and a First Class degree in Designer Making. I had the pleasure of working in several leading design studios including Cox London. In 2026, I returned to Somerset to carry on Colin’s legacy and keep the heritage craft of chairmaking alive in Somerset.
Are all the chairs made by you personally?
Yes. The components are all hand crafted by me, mainly from UK green (unseasoned) timber and then carefully dried before assembly. Great care is taken to ensure that the chairs will last a very long time, even in modern centrally heated homes. Bent parts are solid timber, steam bent to shape.
Do you make other things as well?
I am always interested in taking on bespoke commissions. If you have an idea, please get in touch via my contact page.
Do you offer a guarantee?
My chairs are guaranteed to be free from defects in craftsmanship and materials for a period of five years from the date of purchase. During this time, I will repair or replace, at my discretion, any fault found to result from the making process. Please note that this guarantee does not cover normal wear and tear that occurs through regular use, damage caused by misuse, neglect, or improper care or exposure to unsuitable environmental conditions. This does not affect your statutory rights.
What is a Windsor chair?
A Windsor chair is one with a shaped wooden seat into which are fixed all the other major components. The backrest and legs are always separate. Due to this method of construction all the angles and shapes can be designed for comfort, strength and stability. Many people remember them as the kind of chair that Granny had by the fireside.
Do you use all traditional techniques?
Where traditional techniques are best, I use them. I also employ modern methods where these are appropriate, especially for removing waste. Tungsten carbide power tools and diamond sharpening have their place in my workshop, but shaping with an old fashioned spokeshave is the only way to get the right ‘feel’ to many of the components.
Some of your chairs look a bit delicate. Are they strong enough?
Certainly some of my chairs do look delicate, and that is quite deliberate. By careful selection of materials and attention to detail of design all my chairs are plenty strong enough. But I do make more visually “chunky” designs, usually of Old English descent.
Why handmade chairs?
Because they last longer, and are better looking. In years to come, if you look after them, your handmade chairs will become heirlooms.
Handmade chairs can be made of thinner selected materials thus improving appearance, and GAINING strength and flexibility due to the distribution of stresses. Timber can be carefully selected for moisture content and grain pattern. Seats can be deeply sculpted to improve comfort. Handmade chairs of a type may look identical at first sight but slight differences will gradually become apparent to delight the eye. Your handmade chairs will always be unique.
There are many perfectly satisfactory machine made mass produced chairs available, and due to the way they are made they are also likely to be cheaper. To stand up to the additional stresses of machine manufacture, components tend to be made of thicker section timber, and machine lathe turned components are generally less crisp and detailed. Seat sculpting tends to be less pronounced. Generally all this can lead to a “lumpy” appearance. All machine made chairs of a type will be more or less identical. And of course everyone has them!
How can I justify the additional cost of handmade chairs?
Apart from the sheer pleasure of owning furniture made by a craftsman, the longer life of a handmade chair should justify the additional cost by itself.
Will my hand made chairs increase in value?
I can’t guarantee that they will. At least not for the first fifty years. After that, who knows?
Will cheap mass produced chairs increase in value?
No.
Why not simply buy antique Windsor chairs?
Good antique Windsor chairs can be beautiful pieces of furniture, full of character and history. However, finding a genuine set of matching chairs can be difficult, and when they do match well, they are often relatively expensive. Mixed or “harlequin” sets are more common.
Antique chairs were made in a time before central heating was widely used and were not designed for the dry conditions of modern homes. As a result, they will often be loose in the joints and may require ongoing maintenance to remain usable.
Commissioning a newly made Windsor chair allows you to enjoy the proportions and character of traditional designs, while having a chair built specifically for contemporary living. A new chair offers structural soundness, carefully selected timber, and a finish suited to today’s interiors.
Well-made antiques are always worth preserving, and I am happy to repair them where appropriate. They are not becoming more plentiful.
Can you send chairs overseas?
I am happy to sell chairs to customers overseas. However, the buyer would need to arrange and cover the cost of packing, collection, shipping, and insurance. At present, I am not able to organise international shipping directly.
Please be aware that overseas transport can be expensive, and all transactions must be completed in the UK in pounds sterling.
For customers in the EU or the United States, any import duties, taxes, or customs charges would be the responsibility of the buyer.
If you are considering an international purchase, I am very happy to discuss the practicalities before you make arrangements.
Can you carve motifs etc. on the chairs?
I have a method for carving neat initials onto children’s chairs. I will not carve any political, religious, campaigning, or contentious symbols or script onto any of my work.
